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商品編號： 9-718-519 出版日期： 2018/06/07 作者姓名： Yoffie, David B.;Wu, Liang;Sweitzer, Jodie;Eden, Denzil;Ahuja, Karan 商品類別： Other 商品規格： 25p 再版日期： 2020/01/09 地域： 產業： Technology 個案年度： 2018 - 2018
商品敘述：
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet''s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the voice assistant should fit in with Alphabet''s larger portfolio of products and services. While the mobile phone was the major platform for Google Assistant, Alphabet had recently introduced a range of smart home speakers to challenge first-mover Amazon''s Echo of devices, which were powered by its intelligent assistant, Alexa. Google also faced competition from Apple, whose intelligent assistant Siri had long been a staple of its mobile devices, but which introduced a smart home speaker in early 2018. Other competitors included Microsoft and Samsung, along with Chinese players Tencent, Alibaba, and Xiaomi.
涵蓋領域：
Platforms;Strategy;Technology;Technology adoption lifecycle
相關資料：
Case Teaching Note, (5-719-464), 9p, by David B. Yoffie
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